01 · Operator
Who operates Google-Adwords-Instant
- Company
- Type
- Other bot
- Official docs
- knownagents.com
02 · Behavior
What Google-Adwords-Instant does
It visits landing pages used in Google Ads campaigns for quality and compliance checks. A mobile variant, Google-Adwords-Instant-Mobile, also exists. It is not listed in Google's current crawler documentation.
03 · Impact
Why Google-Adwords-Instant matters for your site
If you allow it
- Needed for ad quality checks if you run Google Ads
If you block it
- No benefit if you do not advertise with Google
- Not documented by Google today
04 · Allow
How to allow Google-Adwords-Instant
robots.txt
User-agent: Google-Adwords-Instant
Allow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "Google-Adwords-Instant")
Action: Skip › All Super Bot Fight Mode rules
# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.WordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: Google-Adwords-Instant
Allow: /nginx
# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "Google\-Adwords\-Instant") { return 403; }Apache
# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} Google\-Adwords\-Instant [NC]
# RewriteRule .* - [F,L]05 · Block
How to block Google-Adwords-Instant
Start with robots.txt. If Google-Adwords-Instant keeps showing up in your logs, block it at your CDN or web server.
robots.txt
User-agent: Google-Adwords-Instant
Disallow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "Google-Adwords-Instant")
Action: BlockWordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: Google-Adwords-Instant
Disallow: /nginx
# In your server { } block:
if ($http_user_agent ~* "Google\-Adwords\-Instant") {
return 403;
}Apache
# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} Google\-Adwords\-Instant [NC]
RewriteRule .* - [F,L]
</IfModule>06 · User agents
User agents we see for Google-Adwords-Instant
The user agent published by the operator:
Google-Adwords-Instant (+http://www.google.com/adsbot.html)07 · Verification
Is it really Google-Adwords-Instant?
Google-Adwords-Instant’s operator publishes no IP ranges or hostnames, so requests cannot be verified. Treat the user agent as a claim, and watch your logs for unusual request rates.
FAQ
Questions about Google-Adwords-Instant
What is Google-Adwords-Instant?
It is a Google agent that visits Google Ads landing pages for quality and compliance checks.
Is Google-Adwords-Instant the same as AdsBot-Google?
No, it uses a different user agent. Both relate to Google Ads landing page checks.
Last reviewed Oct 7, 2026