01 · Operator
Who operates AdsBot-Google-Mobile
- Company
- Type
- Other bot
- Official docs
- developers.google.com
02 · Behavior
What AdsBot-Google-Mobile does
It visits landing pages of Google Ads with a mobile user agent. Google uses it to check web page ad quality. It ignores robots.txt rules for the global * user agent.
03 · Impact
Why AdsBot-Google-Mobile matters for your site
If you allow it
- Needed for Google Ads landing page checks
- Verifiable Google IP ranges
If you block it
- No benefit if you do not run Google Ads
04 · Allow
How to allow AdsBot-Google-Mobile
robots.txt
User-agent: AdsBot-Google-Mobile
Allow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "AdsBot-Google-Mobile")
Action: Skip › All Super Bot Fight Mode rules
# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.WordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: AdsBot-Google-Mobile
Allow: /nginx
# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "AdsBot\-Google\-Mobile") { return 403; }Apache
# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} AdsBot\-Google\-Mobile [NC]
# RewriteRule .* - [F,L]05 · Block
How to block AdsBot-Google-Mobile
AdsBot-Google-Mobile does not always follow robots.txt. Add a server or CDN rule if you need a hard block.
robots.txt
User-agent: AdsBot-Google-Mobile
Disallow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "AdsBot-Google-Mobile")
Action: BlockWordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: AdsBot-Google-Mobile
Disallow: /nginx
# In your server { } block:
if ($http_user_agent ~* "AdsBot\-Google\-Mobile") {
return 403;
}Apache
# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} AdsBot\-Google\-Mobile [NC]
RewriteRule .* - [F,L]
</IfModule>06 · User agents
User agents we see for AdsBot-Google-Mobile
The user agent published by the operator:
Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 (compatible; AdsBot-Google-Mobile; +http://www.google.com/mobile/adsbot.html)07 · Verification
Is it really AdsBot-Google-Mobile?
Anyone can copy a user agent. Real AdsBot-Google-Mobile requests come from the IP ranges published at developers.google.com/static/crawling/ipranges/special-crawlers.json. A reverse DNS lookup of a real request resolves to google.com, and that hostname resolves back to the same IP.
FAQ
Questions about AdsBot-Google-Mobile
Does AdsBot-Google-Mobile follow robots.txt?
Only rules that name it directly. Google says it ignores the global * user agent.
How do I verify AdsBot-Google-Mobile?
Check the IP against Google's special-crawlers.json list or use reverse DNS to a google.com host.
What happens if I block AdsBot-Google-Mobile?
Google Ads may not be able to check your mobile landing pages for ad quality.
Last reviewed Oct 7, 2026