01 · Operator
Who operates ZoomBot
- Company
- SEOZoom
- Type
- SEO tool crawler
- Official docs
- suite.seozoom.it
02 · Behavior
What ZoomBot does
ZoomBot crawls web pages and links for the SEOZoom platform. SEOZoom offers keyword research, competitor analysis and SEO audits. Its user agent calls it a link bot and links to suite.seozoom.it/bot.html.
03 · Impact
Why ZoomBot matters for your site
If you allow it
- Your site appears accurately in SEOZoom data
- Useful if you or competitors use SEOZoom
If you block it
- No direct search traffic
- Adds crawl load
04 · Allow
How to allow ZoomBot
robots.txt
User-agent: ZoomBot
Allow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "ZoomBot")
Action: Skip › All Super Bot Fight Mode rules
# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.WordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: ZoomBot
Allow: /nginx
# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "ZoomBot") { return 403; }Apache
# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} ZoomBot [NC]
# RewriteRule .* - [F,L]05 · Block
How to block ZoomBot
Start with robots.txt. If ZoomBot keeps showing up in your logs, block it at your CDN or web server.
robots.txt
User-agent: ZoomBot
Disallow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "ZoomBot")
Action: BlockWordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: ZoomBot
Disallow: /nginx
# In your server { } block:
if ($http_user_agent ~* "ZoomBot") {
return 403;
}Apache
# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} ZoomBot [NC]
RewriteRule .* - [F,L]
</IfModule>06 · User agents
User agents we see for ZoomBot
| User agent | Share | Last seen | Status |
|---|---|---|---|
Zoombot |
100% | Unverified |
07 · Verification
Is it really ZoomBot?
ZoomBot’s operator publishes no IP ranges or hostnames, so requests cannot be verified. Treat the user agent as a claim, and watch your logs for unusual request rates.
FAQ
Questions about ZoomBot
Who operates ZoomBot?
ZoomBot belongs to SEOZoom, an Italian SEO platform. Bot databases list SEO Cube S.r.l. as the producer.
Should I block ZoomBot?
It does not send search traffic. Block it if you do not want your site in SEOZoom's data.
How do I block ZoomBot?
Add "User-agent: ZoomBot" followed by "Disallow: /" to your robots.txt, or block the user agent on your server.
Last reviewed Oct 8, 2026