01 · Operator
Who operates GumGum Verity
- Company
- GumGum
- Type
- Other bot
- Official docs
- gumgum.com
02 · Behavior
What GumGum Verity does
GumGum runs a contextual advertising platform. It analyzes a page's text, images, video and audio to match ads to content. Verity is the user agent that fetches pages for this analysis.
03 · Impact
Why GumGum Verity matters for your site
If you allow it
- Can support ad revenue on pages that run GumGum ads
- Helps brand-safety checks pass
If you block it
- No benefit if you do not sell ads through GumGum
- Feeds a commercial ad platform
04 · Allow
How to allow GumGum Verity
robots.txt
User-agent: Verity
Allow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "Verity")
Action: Skip › All Super Bot Fight Mode rules
# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.WordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: Verity
Allow: /nginx
# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "Verity") { return 403; }Apache
# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} Verity [NC]
# RewriteRule .* - [F,L]05 · Block
How to block GumGum Verity
Start with robots.txt. If GumGum Verity keeps showing up in your logs, block it at your CDN or web server.
robots.txt
User-agent: Verity
Disallow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "Verity")
Action: BlockWordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: Verity
Disallow: /nginx
# In your server { } block:
if ($http_user_agent ~* "Verity") {
return 403;
}Apache
# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} Verity [NC]
RewriteRule .* - [F,L]
</IfModule>06 · User agents
User agents we see for GumGum Verity
The user agent published by the operator:
Verity/1.1 (https://gumgum.com/verity; verity-support@gumgum.com)07 · Verification
Is it really GumGum Verity?
GumGum Verity’s operator publishes no IP ranges or hostnames, so requests cannot be verified. Treat the user agent as a claim, and watch your logs for unusual request rates.
FAQ
Questions about GumGum Verity
What is the Verity user agent?
It is GumGum's content analysis agent. Its user agent links to gumgum.com/verity and a GumGum support address.
Should I block Verity?
If you sell ads through GumGum or programmatic partners, blocking it may lower ad performance. Otherwise it is your call.
Last reviewed Oct 8, 2026