01 · Operator
Who operates SERankingBacklinksBot
- Company
- SE Ranking
- Type
- SEO tool crawler
- Official docs
- help.seranking.com
02 · Behavior
What SERankingBacklinksBot does
It crawls the web to map link structures between sites for SE Ranking's backlink database. It waits 3 seconds between requests by default. It respects Crawl-delay and Disallow rules in robots.txt. Changes can take up to 24 hours to apply.
03 · Impact
Why SERankingBacklinksBot matters for your site
If you allow it
- Your backlinks appear in SE Ranking's tools
- It respects robots.txt and Crawl-delay
- SE Ranking publishes an IP list
If you block it
- It brings no direct traffic
- Competitors can use the link data
- It adds crawl load on large sites
04 · Allow
How to allow SERankingBacklinksBot
robots.txt
User-agent: SERankingBacklinksBot
Allow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "SERankingBacklinksBot")
Action: Skip › All Super Bot Fight Mode rules
# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.WordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: SERankingBacklinksBot
Allow: /nginx
# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "SERankingBacklinksBot") { return 403; }Apache
# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} SERankingBacklinksBot [NC]
# RewriteRule .* - [F,L]05 · Block
How to block SERankingBacklinksBot
SERankingBacklinksBot follows robots.txt, so one rule is enough. Use a server or CDN rule only to stop spoofed copies.
robots.txt
User-agent: SERankingBacklinksBot
Disallow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "SERankingBacklinksBot")
Action: BlockWordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: SERankingBacklinksBot
Disallow: /nginx
# In your server { } block:
if ($http_user_agent ~* "SERankingBacklinksBot") {
return 403;
}Apache
# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} SERankingBacklinksBot [NC]
RewriteRule .* - [F,L]
</IfModule>06 · User agents
User agents we see for SERankingBacklinksBot
The user agent published by the operator:
Mozilla/5.0 (compatible; SERankingBacklinksBot/1.0; +https://seranking.com/backlinks-crawler)07 · Verification
Is it really SERankingBacklinksBot?
Anyone can copy a user agent. Real SERankingBacklinksBot requests come from the IP ranges published at api.seranking.com/backlinks-bot-ips. A reverse DNS lookup of a real request resolves to seranking.com, and that hostname resolves back to the same IP.
FAQ
Questions about SERankingBacklinksBot
How do I block SERankingBacklinksBot?
Add User-agent: SERankingBacklinksBot with Disallow: / to robots.txt. SE Ranking says changes may take up to 24 hours.
How do I verify SERankingBacklinksBot IPs?
SE Ranking publishes its IPs at api.seranking.com/backlinks-bot-ips, in JSON or text. Reverse DNS should resolve under seranking.com.
How fast does SERankingBacklinksBot crawl?
By default it waits 3 seconds between requests. It uses a longer delay if you set Crawl-delay in robots.txt.
Last reviewed Oct 7, 2026