01 · Operator
Who operates KlaviyoAIBot
- Company
- Klaviyo
- Type
- AI assistant fetcher
- Official docs
- help.klaviyo.com
02 · Behavior
What KlaviyoAIBot does
The bot crawls sites and URLs a customer has connected to Klaviyo. The content powers AI answers, content generation and product recommendations. It follows robots.txt and honors 429 or 503 with Retry-After. Requests are signed with Web Bot Auth.
03 · Impact
Why KlaviyoAIBot matters for your site
If you allow it
- Powers Klaviyo AI features on your own site
- Follows robots.txt
- Requests are cryptographically signed
If you block it
- No benefit if you do not use Klaviyo
- Adds crawl load
04 · Allow
How to allow KlaviyoAIBot
robots.txt
User-agent: KlaviyoAIBot
Allow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "KlaviyoAIBot")
Action: Skip › All Super Bot Fight Mode rules
# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.WordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: KlaviyoAIBot
Allow: /nginx
# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "KlaviyoAIBot") { return 403; }Apache
# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} KlaviyoAIBot [NC]
# RewriteRule .* - [F,L]05 · Block
How to block KlaviyoAIBot
KlaviyoAIBot follows robots.txt, so one rule is enough. Use a server or CDN rule only to stop spoofed copies.
robots.txt
User-agent: KlaviyoAIBot
Disallow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "KlaviyoAIBot")
Action: BlockWordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: KlaviyoAIBot
Disallow: /nginx
# In your server { } block:
if ($http_user_agent ~* "KlaviyoAIBot") {
return 403;
}Apache
# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} KlaviyoAIBot [NC]
RewriteRule .* - [F,L]
</IfModule>06 · User agents
User agents we see for KlaviyoAIBot
| User agent | Share | Last seen | Status |
|---|---|---|---|
KlaviyoAIBot/1.0 (+https://help.klaviyo.com/hc/en-us/articles/40496146232219) |
100% | Unverified |
07 · Verification
Is it really KlaviyoAIBot?
KlaviyoAIBot’s operator publishes no IP ranges or hostnames, so requests cannot be verified. Treat the user agent as a claim, and watch your logs for unusual request rates.
FAQ
Questions about KlaviyoAIBot
What is KlaviyoAIBot?
It is Klaviyo's crawler for AI features. It fetches public pages from domains connected to a Klaviyo account.
Does KlaviyoAIBot respect robots.txt?
Yes. Klaviyo says it follows the Robots Exclusion Protocol and honors 429 or 503 responses with Retry-After.
How do I verify KlaviyoAIBot?
Klaviyo publishes no IP list. Requests are signed with HTTP Message Signatures and Web Bot Auth, and Cloudflare flags them as a verified bot.
Last reviewed Oct 8, 2026