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Social preview bot · Meta (Facebook)

Facebot is Meta (Facebook)’s social preview bot

Facebot is a web crawler operated by Meta (Facebook). Bot databases link it to Meta's sharing documentation.

Our take

Your call

Meta no longer documents this crawler, so its benefit to your site is unclear.

User agent

Facebot/1.0

01 · Operator

Who operates Facebot

Company
Meta (Facebook)

02 · Behavior

What Facebot does

Facebot identifies itself with the short user agent Facebot/1.0. Bot databases link it to Meta's former crawler documentation. Meta's current web crawler page no longer lists Facebot, so its present use is unclear.

03 · Impact

Why Facebot matters for your site

If you allow it

  • Operated by Meta, a major platform
  • May support how your content appears on Meta services

If you block it

  • Purpose no longer documented by Meta
  • No direct search visibility

04 · Allow

How to allow Facebot

robots.txt

User-agent: Facebot
Allow: /

Cloudflare

# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "Facebot")
Action:     Skip › All Super Bot Fight Mode rules

# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.

WordPress

# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: Facebot
Allow: /

nginx

# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "Facebot") { return 403; }

Apache

# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} Facebot [NC]
# RewriteRule .* - [F,L]

05 · Block

How to block Facebot

Start with robots.txt. If Facebot keeps showing up in your logs, block it at your CDN or web server.

robots.txt

User-agent: Facebot
Disallow: /

Cloudflare

# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "Facebot")
Action:     Block

WordPress

# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: Facebot
Disallow: /

nginx

# In your server { } block:
if ($http_user_agent ~* "Facebot") {
    return 403;
}

Apache

# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} Facebot [NC]
RewriteRule .* - [F,L]
</IfModule>

06 · User agents

User agents we see for Facebot

The user agent published by the operator:

Facebot/1.0

07 · Verification

Is it really Facebot?

Facebot’s operator publishes no IP ranges or hostnames, so requests cannot be verified. Treat the user agent as a claim, and watch your logs for unusual request rates.

FAQ

Questions about Facebot

Who operates Facebot?

Facebot belongs to Meta (Facebook). Bot databases link it to Meta's developer documentation on sharing.

Is Facebot still documented by Meta?

Meta's current web crawler page lists FacebookExternalHit and the Meta-* crawlers, but not Facebot.

How do I block Facebot?

Add "User-agent: Facebot" followed by "Disallow: /" to your robots.txt, or block the user agent on your server.

Last reviewed Oct 8, 2026

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