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SEO tool crawler · SEOmoz (now Moz)

Ezooms is SEOmoz (now Moz)’s SEO tool crawler

Ezooms is an older crawler that the Matomo bot database attributes to SEOmoz, the company now called Moz.

Our take

Your call

SEO tool crawlers serve the tool's customers rather than your visitors.

User agent

Mozilla/5.0 (compatible; Ezooms/1.0; ezooms.bot@gmail.com)

01 · Operator

Who operates Ezooms

02 · Behavior

What Ezooms does

Ezooms crawled websites and identified itself only with a Gmail contact address. Bot databases list it as a crawler with SEOmoz as producer. No official documentation from Moz was found.

03 · Impact

Why Ezooms matters for your site

If you allow it

  • Can feed link data into SEO tools

If you block it

  • No direct traffic
  • Undocumented by its operator

04 · Allow

How to allow Ezooms

robots.txt

User-agent: Ezooms
Allow: /

Cloudflare

# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "Ezooms")
Action:     Skip › All Super Bot Fight Mode rules

# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.

WordPress

# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: Ezooms
Allow: /

nginx

# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "Ezooms") { return 403; }

Apache

# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} Ezooms [NC]
# RewriteRule .* - [F,L]

05 · Block

How to block Ezooms

Start with robots.txt. If Ezooms keeps showing up in your logs, block it at your CDN or web server.

robots.txt

User-agent: Ezooms
Disallow: /

Cloudflare

# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "Ezooms")
Action:     Block

WordPress

# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: Ezooms
Disallow: /

nginx

# In your server { } block:
if ($http_user_agent ~* "Ezooms") {
    return 403;
}

Apache

# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} Ezooms [NC]
RewriteRule .* - [F,L]
</IfModule>

06 · User agents

User agents we see for Ezooms

The user agent published by the operator:

Mozilla/5.0 (compatible; Ezooms/1.0; ezooms.bot@gmail.com)

07 · Verification

Is it really Ezooms?

Ezooms’s operator publishes no IP ranges or hostnames, so requests cannot be verified. Treat the user agent as a claim, and watch your logs for unusual request rates.

FAQ

Questions about Ezooms

Who operates Ezooms?

The Matomo device-detector database attributes it to SEOmoz, Inc. (Moz). Moz has no public page about it.

How do I block Ezooms?

Add "User-agent: Ezooms" followed by "Disallow: /" to your robots.txt, or block the user agent on your server.

Last reviewed Oct 8, 2026

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