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SEO tool crawler · Moz

DotBot is Moz’s SEO tool crawler

DotBot is Moz's web crawler. It gathers web data for the Moz Link Index used in Moz's SEO tools.

Our take

Your call

It is a commercial SEO link crawler with no direct visitor benefit.

User agent

Mozilla/5.0 (compatible; DotBot/1.2; +https://opensiteexplorer.org/dotbot; help@moz.com)

01 · Operator

Who operates DotBot

Company
Moz
Official docs
radar.cloudflare.com

02 · Behavior

What DotBot does

It crawls public pages and records links between websites. Moz uses this data in its Link Index and link analysis tools such as Link Explorer. Cloudflare Radar lists it as a verified SEO bot operated by Moz.

03 · Impact

Why DotBot matters for your site

If you allow it

  • Your backlinks appear in Moz's link data
  • Cloudflare Radar lists it as a verified bot

If you block it

  • It brings no direct traffic to your site
  • Competitors can use the link data
  • It adds crawl load on large sites

04 · Allow

How to allow DotBot

robots.txt

User-agent: DotBot
Allow: /

Cloudflare

# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "DotBot")
Action:     Skip › All Super Bot Fight Mode rules

# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.

WordPress

# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: DotBot
Allow: /

nginx

# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "DotBot") { return 403; }

Apache

# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} DotBot [NC]
# RewriteRule .* - [F,L]

05 · Block

How to block DotBot

Start with robots.txt. If DotBot keeps showing up in your logs, block it at your CDN or web server.

robots.txt

User-agent: DotBot
Disallow: /

Cloudflare

# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "DotBot")
Action:     Block

WordPress

# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: DotBot
Disallow: /

nginx

# In your server { } block:
if ($http_user_agent ~* "DotBot") {
    return 403;
}

Apache

# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} DotBot [NC]
RewriteRule .* - [F,L]
</IfModule>

06 · User agents

User agents we see for DotBot

The user agent published by the operator:

Mozilla/5.0 (compatible; DotBot/1.2; +https://opensiteexplorer.org/dotbot; help@moz.com)

07 · Verification

Is it really DotBot?

DotBot’s operator publishes no IP ranges or hostnames, so requests cannot be verified. Treat the user agent as a claim, and watch your logs for unusual request rates.

FAQ

Questions about DotBot

Who operates DotBot?

DotBot is operated by Moz. It collects data for the Moz Link Index.

How do I block DotBot?

Add a robots.txt group with User-agent: DotBot and Disallow: /. Cloudflare Radar shows this as the robots.txt rule for the bot.

Last reviewed Oct 7, 2026

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