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Social preview bot · Crisp

Crisp-LinkPreview is Crisp’s social preview bot

Crisp-LinkPreview is a fetcher run by Crisp, a customer messaging platform. It generates previews for links sent in Crisp chats.

Our take

Allow

It only fetches links people share, and previews make those links more useful.

robots.txt token

User-agent: Crisp-LinkPreview

01 · Operator

Who operates Crisp-LinkPreview

Company
Crisp
Official docs
docs.crisp.chat

02 · Behavior

What Crisp-LinkPreview does

When a user sends a link in a Crisp conversation, this agent fetches the page. It reads the data needed to show a link preview. Crisp asks site owners to whitelist it.

03 · Impact

Why Crisp-LinkPreview matters for your site

If you allow it

  • Shows rich previews when your links are shared in Crisp chats
  • Fetches only links that people send

If you block it

  • Brings no search visibility
  • Unneeded if your pages are not shared via Crisp

04 · Allow

How to allow Crisp-LinkPreview

robots.txt

User-agent: Crisp-LinkPreview
Allow: /

Cloudflare

# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "Crisp-LinkPreview")
Action:     Skip › All Super Bot Fight Mode rules

# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.

WordPress

# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: Crisp-LinkPreview
Allow: /

nginx

# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "Crisp\-LinkPreview") { return 403; }

Apache

# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} Crisp\-LinkPreview [NC]
# RewriteRule .* - [F,L]

05 · Block

How to block Crisp-LinkPreview

Start with robots.txt. If Crisp-LinkPreview keeps showing up in your logs, block it at your CDN or web server.

robots.txt

User-agent: Crisp-LinkPreview
Disallow: /

Cloudflare

# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "Crisp-LinkPreview")
Action:     Block

WordPress

# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: Crisp-LinkPreview
Disallow: /

nginx

# In your server { } block:
if ($http_user_agent ~* "Crisp\-LinkPreview") {
    return 403;
}

Apache

# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} Crisp\-LinkPreview [NC]
RewriteRule .* - [F,L]
</IfModule>

06 · User agents

User agents we see for Crisp-LinkPreview

The operator does not publish a full user agent string. Requests contain the token “Crisp-LinkPreview”.

07 · Verification

Is it really Crisp-LinkPreview?

Crisp-LinkPreview’s operator publishes no IP ranges or hostnames, so requests cannot be verified. Treat the user agent as a claim, and watch your logs for unusual request rates.

FAQ

Questions about Crisp-LinkPreview

What is Crisp-LinkPreview?

It is Crisp's server agent that fetches a page to generate a preview for a link sent in a chat.

Should I block Crisp-LinkPreview?

Crisp recommends whitelisting it. Blocking it removes previews of your links in Crisp chats.

Last reviewed Oct 7, 2026

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