01 · Operator
Who operates AmazonAdBot
- Company
- Amazon Ads
- Type
- Other bot
- Official docs
- adbot.amazon.com
02 · Behavior
What AmazonAdBot does
AmazonAdBot checks page content for inappropriate material before ads appear on it. It also uses page content to improve ad relevance. It honors robots.txt Allow, Disallow and Crawl-Delay rules.
03 · Impact
Why AmazonAdBot matters for your site
If you allow it
- Needed for Amazon ads to run on your pages
- Respects robots.txt and Crawl-Delay
- Verifiable by IP list and reverse DNS
If you block it
- No benefit if you do not show Amazon ads
- Adds crawl load
04 · Allow
How to allow AmazonAdBot
robots.txt
User-agent: AmazonAdBot
Allow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "AmazonAdBot")
Action: Skip › All Super Bot Fight Mode rules
# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.WordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: AmazonAdBot
Allow: /nginx
# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "AmazonAdBot") { return 403; }Apache
# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} AmazonAdBot [NC]
# RewriteRule .* - [F,L]05 · Block
How to block AmazonAdBot
AmazonAdBot follows robots.txt, so one rule is enough. Use a server or CDN rule only to stop spoofed copies.
robots.txt
User-agent: AmazonAdBot
Disallow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "AmazonAdBot")
Action: BlockWordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: AmazonAdBot
Disallow: /nginx
# In your server { } block:
if ($http_user_agent ~* "AmazonAdBot") {
return 403;
}Apache
# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} AmazonAdBot [NC]
RewriteRule .* - [F,L]
</IfModule>06 · User agents
User agents we see for AmazonAdBot
The user agent published by the operator:
Mozilla/5.0 (compatible; AmazonAdBot/1.0; +https://adbot.amazon.com)07 · Verification
Is it really AmazonAdBot?
Anyone can copy a user agent. Real AmazonAdBot requests come from the IP ranges published at adbot.amazon.com/ip-addresses/. A reverse DNS lookup of a real request resolves to amazonadbot.com, and that hostname resolves back to the same IP.
FAQ
Questions about AmazonAdBot
How do I verify AmazonAdBot?
Run a reverse DNS lookup and check that the host is a subdomain of amazonadbot.com. Then confirm with a forward DNS lookup.
Can I slow down AmazonAdBot?
Yes. Amazon says AmazonAdBot honors Crawl-Delay directives in robots.txt.
Is AmazonAdBot the same as Amazonbot?
No. AmazonAdBot serves Amazon Ads brand safety and ad relevance; it has its own user agent and robots.txt token.
Last reviewed Oct 7, 2026