01 · Operator
Who operates BrandVerity
- Company
- BrandVerity, Inc.
- Type
- Monitoring bot
- Official docs
- brandverity.com
02 · Behavior
What BrandVerity does
It visits sites identified as partners of BrandVerity's clients. Full-page browser crawls check whether content follows brand and regulatory guidelines. It also follows links to verify destination URLs without loading page resources. The default limit is 34 pages per 30 seconds per domain.
03 · Impact
Why BrandVerity matters for your site
If you allow it
- Advertisers you partner with may require compliance checks
- Crawl rate is limited and documented
- Contact address for problems is published
If you block it
- No direct benefit to your own traffic
- Link-follow requests do not respect robots.txt
- No published IP list for verification
04 · Allow
How to allow BrandVerity
robots.txt
User-agent: BrandVerity
Allow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "BrandVerity")
Action: Skip › All Super Bot Fight Mode rules
# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.WordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: BrandVerity
Allow: /nginx
# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "BrandVerity") { return 403; }Apache
# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} BrandVerity [NC]
# RewriteRule .* - [F,L]05 · Block
How to block BrandVerity
BrandVerity does not always follow robots.txt. Add a server or CDN rule if you need a hard block.
robots.txt
User-agent: BrandVerity
Disallow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "BrandVerity")
Action: BlockWordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: BrandVerity
Disallow: /nginx
# In your server { } block:
if ($http_user_agent ~* "BrandVerity") {
return 403;
}Apache
# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} BrandVerity [NC]
RewriteRule .* - [F,L]
</IfModule>06 · User agents
User agents we see for BrandVerity
| User agent | Share | Last seen | Status |
|---|---|---|---|
Mozilla/5.0 (Macintosh; Intel Mac OS X 10.10; rv:41.0) Gecko/20100101 Firefox/55.0 BrandVerity/1.0 (… |
100% | Unverified |
07 · Verification
Is it really BrandVerity?
BrandVerity’s operator publishes no IP ranges or hostnames, so requests cannot be verified. Treat the user agent as a claim, and watch your logs for unusual request rates.
FAQ
Questions about BrandVerity
Why is BrandVerity visiting my site?
BrandVerity crawls sites linked to its clients, often affiliates or partners, to check content against brand and regulatory guidelines.
Does BrandVerity respect robots.txt?
Full-page browser crawls respect robots.txt. Link-follow requests that only verify destination URLs do not.
How do I contact BrandVerity about its crawler?
BrandVerity asks site owners to email crawling@brandverity.com. It says it will adjust crawl behavior if visits cause problems.
Last reviewed Oct 8, 2026