01 · Operator
Who operates woobot
- Company
- WooRank (Bridgeline)
- Type
- SEO tool crawler
- Official docs
- woorank.com
02 · Behavior
What woobot does
WooRank offers website reviews, site crawls, keyword tracking and competitor analysis. woobot fetches pages to produce these SEO audits. Its user agent links to woorank.com/bot.
03 · Impact
Why woobot matters for your site
If you allow it
- Needed if you use WooRank to audit your own site
- Low volume for most sites
If you block it
- Competitors can audit your site with it
- No search or referral benefit
04 · Allow
How to allow woobot
robots.txt
User-agent: woobot
Allow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "woobot")
Action: Skip › All Super Bot Fight Mode rules
# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.WordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: woobot
Allow: /nginx
# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "woobot") { return 403; }Apache
# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} woobot [NC]
# RewriteRule .* - [F,L]05 · Block
How to block woobot
Start with robots.txt. If woobot keeps showing up in your logs, block it at your CDN or web server.
robots.txt
User-agent: woobot
Disallow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "woobot")
Action: BlockWordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: woobot
Disallow: /nginx
# In your server { } block:
if ($http_user_agent ~* "woobot") {
return 403;
}Apache
# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} woobot [NC]
RewriteRule .* - [F,L]
</IfModule>06 · User agents
User agents we see for woobot
The user agent published by the operator:
Mozilla/5.0 (compatible; woobot/2.0; +https://www.woorank.com/bot)07 · Verification
Is it really woobot?
woobot’s operator publishes no IP ranges or hostnames, so requests cannot be verified. Treat the user agent as a claim, and watch your logs for unusual request rates.
FAQ
Questions about woobot
What is woobot?
woobot is the crawler of WooRank, an SEO audit and marketing platform run by Bridgeline.
How do I block woobot?
Add "User-agent: woobot" and "Disallow: /" to robots.txt, or block the user agent on your server.
Last reviewed Oct 8, 2026