01 · Operator
Who operates TTD-Content
- Company
- The Trade Desk
- Type
- Other bot
- Official docs
- thetradedesk.com
02 · Behavior
What TTD-Content does
When a page sends an ad request to The Trade Desk, TTD-Content scans the page content. The resulting contextual data is cached. Advertisers use it to place relevant ads and decide on bids.
03 · Impact
Why TTD-Content matters for your site
If you allow it
- Blocking may lower advertiser confidence and bids on your pages
- Only scans pages that send ad requests
- Published IP list for verification
If you block it
- No benefit if you do not sell ads through The Trade Desk
- Adds crawl load
04 · Allow
How to allow TTD-Content
robots.txt
User-agent: TTD-Content
Allow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "TTD-Content")
Action: Skip › All Super Bot Fight Mode rules
# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.WordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: TTD-Content
Allow: /nginx
# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "TTD\-Content") { return 403; }Apache
# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} TTD\-Content [NC]
# RewriteRule .* - [F,L]05 · Block
How to block TTD-Content
Start with robots.txt. If TTD-Content keeps showing up in your logs, block it at your CDN or web server.
robots.txt
User-agent: TTD-Content
Disallow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "TTD-Content")
Action: BlockWordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: TTD-Content
Disallow: /nginx
# In your server { } block:
if ($http_user_agent ~* "TTD\-Content") {
return 403;
}Apache
# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} TTD\-Content [NC]
RewriteRule .* - [F,L]
</IfModule>06 · User agents
User agents we see for TTD-Content
The user agent published by the operator:
Mozilla/5.0 (compatible; TTD-Content; +https://www.thetradedesk.com/general/ttd-content)07 · Verification
Is it really TTD-Content?
Anyone can copy a user agent. Real TTD-Content requests come from the IP ranges published at ttd-content.adsrvr.org/ips.
FAQ
Questions about TTD-Content
What is TTD-Content?
It is The Trade Desk's crawler. It scans pages that send ad requests to determine the context of the ads shown.
Should I block TTD-Content?
The Trade Desk says blocking it may reduce advertiser confidence and affect bids on your domain. Sites without programmatic ads lose little by blocking it.
How can I verify TTD-Content?
The Trade Desk publishes its crawler IPs at ttd-content.adsrvr.org/ips. Questions go to TTD-Content@thetradedesk.com.
Last reviewed Oct 8, 2026