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SEO tool crawler · Moz

rogerbot is Moz’s SEO tool crawler

rogerbot is the crawler of Moz (formerly SEOmoz), an SEO software company. It crawls sites for Moz Pro site audits.

Our take

Your call

It is an SEO tool crawler that helps Moz users but not search visibility.

User agent

rogerbot/1.1 (http://moz.com/help/guides/search-overview/crawl-diagnostics#more-help, rogerbot-crawler+pr4-crawler-15@moz.com)

01 · Operator

Who operates rogerbot

Company
Moz
Official docs
moz.com

02 · Behavior

What rogerbot does

rogerbot crawls websites that Moz Pro users set up for analysis. It collects data for site crawl and audit reports. Bot databases list it as Moz's site audit crawler.

03 · Impact

Why rogerbot matters for your site

If you allow it

  • Needed if you or your agency use Moz Pro site audits
  • Helps find technical SEO issues

If you block it

  • No search traffic benefit
  • Crawls may be started by competitors

04 · Allow

How to allow rogerbot

robots.txt

User-agent: rogerbot
Allow: /

Cloudflare

# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "rogerbot")
Action:     Skip › All Super Bot Fight Mode rules

# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.

WordPress

# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: rogerbot
Allow: /

nginx

# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "rogerbot") { return 403; }

Apache

# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} rogerbot [NC]
# RewriteRule .* - [F,L]

05 · Block

How to block rogerbot

Start with robots.txt. If rogerbot keeps showing up in your logs, block it at your CDN or web server.

robots.txt

User-agent: rogerbot
Disallow: /

Cloudflare

# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "rogerbot")
Action:     Block

WordPress

# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: rogerbot
Disallow: /

nginx

# In your server { } block:
if ($http_user_agent ~* "rogerbot") {
    return 403;
}

Apache

# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} rogerbot [NC]
RewriteRule .* - [F,L]
</IfModule>

06 · User agents

User agents we see for rogerbot

The user agent published by the operator:

rogerbot/1.1 (http://moz.com/help/guides/search-overview/crawl-diagnostics#more-help, rogerbot-crawler+pr4-crawler-15@moz.com)

07 · Verification

Is it really rogerbot?

rogerbot’s operator publishes no IP ranges or hostnames, so requests cannot be verified. Treat the user agent as a claim, and watch your logs for unusual request rates.

FAQ

Questions about rogerbot

What is rogerbot?

It is the site audit crawler of Moz, used for Moz Pro campaigns.

Should I block rogerbot?

Block it only if you do not use Moz Pro. Blocking it stops Moz site audits of your domain.

Last reviewed Oct 8, 2026

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