01 · Operator
Who operates proximic
- Company
- Comscore
- Type
- Other bot
- Official docs
- comscore.com
02 · Behavior
What proximic does
It classifies pages by language, content rating and IAB category. Advertisers use this to place ads next to relevant content. It downloads only static text at about one request per second.
03 · Impact
Why proximic matters for your site
If you allow it
- Helps ad-funded pages get relevant contextual ads
- Honors robots.txt and Crawl-delay
If you block it
- No search visibility benefit
- No value if you do not run ads
04 · Allow
How to allow proximic
robots.txt
User-agent: proximic
Allow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "proximic")
Action: Skip › All Super Bot Fight Mode rules
# Also check Security › Bots: "Block AI bots" can block it regardless of robots.txt.WordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: proximic
Allow: /nginx
# nginx serves every user agent by default.
# Make sure no rule like this blocks it:
# if ($http_user_agent ~* "proximic") { return 403; }Apache
# Apache serves every user agent by default.
# Make sure .htaccess has no rule like this:
# RewriteCond %{HTTP_USER_AGENT} proximic [NC]
# RewriteRule .* - [F,L]05 · Block
How to block proximic
proximic follows robots.txt, so one rule is enough. Use a server or CDN rule only to stop spoofed copies.
robots.txt
User-agent: proximic
Disallow: /Cloudflare
# Security › WAF › Custom rules › Create rule
Expression: (http.user_agent contains "proximic")
Action: BlockWordPress
# WordPress serves a virtual robots.txt. Edit it with your SEO plugin:
# Yoast: SEO › Tools › File editor · Rank Math: General Settings › Edit robots.txt
User-agent: proximic
Disallow: /nginx
# In your server { } block:
if ($http_user_agent ~* "proximic") {
return 403;
}Apache
# .htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} proximic [NC]
RewriteRule .* - [F,L]
</IfModule>06 · User agents
User agents we see for proximic
The user agent published by the operator:
Mozilla/5.0 (compatible; proximic; +https://www.comscore.com/Web-Crawler)07 · Verification
Is it really proximic?
proximic’s operator publishes no IP ranges or hostnames, so requests cannot be verified. Treat the user agent as a claim, and watch your logs for unusual request rates.
FAQ
Questions about proximic
What is the proximic crawler?
It is Comscore's crawler for contextual content analysis. Advertisers use the results to match ads to page content.
Does proximic respect robots.txt?
Yes. Comscore says it honors robots.txt and Crawl-delay; changes can take up to a day to apply.
How do I block proximic?
Add "User-agent: proximic" followed by "Disallow: /" to your robots.txt file.
Last reviewed Oct 8, 2026